A journey into what we often see but rarely recognize…

The internet has made Bob Lutz a car God. We have taken an outspoken and successful executive and tuned him into the John Wayne of automotive management. But it is not without warrant because Lutz has a history for fighting for the little guy: the customer. No other auto exec is better known for knowing his customers and making sure that cars are built for those who put their hard earned money down for one.

So Lutz writes a book, the car guys (and gals) on the internet rejoice…