The import wars in the U.S. were just beginning to heat up in 1976. We had been through our first gas crisis (and were slightly fearful about another one.) In the eyes of the Big Three the small fuel-efficient cars from Europe and Japan went from being an annoyance to real contenders.
Chevrolet’s first real effort at these invading pests was the Chevette, and it would unashamedly market it to swat at foreign flies. This commercial hits at a very real concern back in the 1970s about the availability of parts — similar to the range anxiety of today’s electric cars:
While the Chevette was an American-built car, there is a it of irony here considering the Chevette was also one of Chevrolet’s most successful world cars. Versions of this little guy had long production runs in Europe and South America.
Post a Reply