Are you a trendy 20 to 30-something urbanite hipster? If you answered “Yes” (and also happen to live in Europe) than Opel/Vauxhall trying to get you.
Don’t believe it? Just check out the debut video for the Opel Adam below:
The Adam seems to use plenty of Opel design cues. It is as if Rüsselsheim had a love affair with the Fiat 500 and somehow a little bit of Mercedes DNA got caught in the mix. Oh yeah, and the roof seems pure Audi A1, too. Since Opel is striving to revive its premium image, they probably have no problem with those last few sentences.
What hopefully Opel/Vauxhall will be trying to minimize are the trim levels. There doesn’t seem to be anything wrong with the packaging, but the names seem to be trying a bit to hard. The Adam will be available from the onset in versions called JAM (fashionable/colorful), GLAM (elegant/sophisticated) and SLAM (racy/sporty)…yup that’s what you get when the marketing wizards aim for the youth market.
Of course, just because this is trying to be hip, doesn’t mean the Adam doesn’t have a sense of history.
Engines available will be four-cylinder units including a 1.2-liter making 69 horsepower or a pair of 1.4-liters making 86 and 99 hp. These engines are should be related to what is already available in the Adam’s bigger brother Corsa. It may seem odd that the smallest Corsa motor, the 1.0-liter three-cylinder, is not part of the Adam’s lineup, that’s because the Adam will soon be the platform to debut a new small displacement, forced injection engine.
Opel/Vauxhall want to attract the upper end of the city car market by offering some extra goodies on the Adam. This includes an available 7-inch touchscreen infotainment system, starlight ambient lighting, and for reasons unknown to us in a car this small, a self-parking system.
The Adam will have its debut at the Paris Auto Show in September, and it will start hitting dealers across Europe by the beginning of 2013.