The Ferrari FF is an interesting departure for the company. The grand touring car offers genuine seating for four from the company’s first shooting brake design (the Breadvan was not their own doing.) This has given the FF a somewhat practical image, which is something Ferrari has never had to overcome before.
So now that Ferrari has finally built one that you can take antiquing, it would only make sense that they try to fortify the FF’s image with sports heroes known for going fast, right? So that’s what has out head scratching when they are making a big PR deal about British pro golfer Ian Poulter paying a visit.
Poulter is one of about 800 people getting an FF this year, and Ferrari decided to highlight legendary fashion sense as Poulter makes customizations to his grand touring machine.
The FF has all the right tools to be a good Ferrari — huge power from the 650 hp V12, an aggressive face, and overly complicated engineering (including their first consumer all-wheel drive system). So why do they keep running towards a staid image?
Golf is a fine sport, but everyone already knows the clubs fit back there. The FF doesn’t need to prove itself while in motion, but Ferrari may want to be more selective who they photograph next to it. There is no other car in the history of the prancing horse begging for a bikini model to be placed on the hood to remind customers why they really bought a Ferrari (and put one in the large trunk for good measure, too.)