Holden is the Australian arm General Motors. Thanks to them we’ve received some cool cars like the Chevrolet Camaro, the dearly departed Pontiac G8, and a new rear-wheel drive sedan coming to Chevy. But there is one car that they are still keeping to themselves, the Ute.
These cars with a utility bed in the rear (i.e. “Ute”) are quite popular down under. So when it came time for a special edition called the Thunder, Holden asked its fan base to come up with a tag line for the new commercial. Here it is:
We came close to having this one as a Pontiac, but thanks to our own back seat drivers, plans were eliminated when the whole brand was wiped out. Then again, if the Ute ever started coming over here, it could only be a Chevy, and it could only have one name: El Camino.