Skoda is Volkswagen’s ambitious cousin from the Czech Republic. So as it is trying to drum up publicity for the Citigo, its version of VW’s Up! city car, Skoda is making an art car statement in central London.
Citihenge is a sculpture that will be up today and tomorrow near Tower Bridge to celebrate the summer solstice (it is a recreation of Stonehenge, which one of its functions was to possibly be a calendar to mark the longest and shortest days of the year.) It was created using 18 scrap cars that traveled a total of 1.9 million miles. After that time the sculpture will pop up at events around Europe, including the Goodwood Festival of speed.
While Stonehenge is a completely free standing, it is obvious Citihenge needs a steel support structure. This added strength does allow it to withstand 74+ mph hurricane force winds, and on the more practical side, people can also safely walk under the structure.
So what does all this have to do with the Skoda Citigo? Not much really, but since Skoda is footing the bill for this PR/art stunt, they get to feature whatever car they want as a center piece. Although each car is painted the same slate gray, Skoda may want to watch out that there aren’t a few more interesting vehicles in Citihenge than their own Citigo. At a quick glance, we spotted a Saab 9-5 and a Euro-spec Mazda 323 5-door on those skewers.
It is hard to applaud Citihenge as an original since Nebraska has been using this idea as a tourist trap for a quarter of a century.
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