As it turns out the USA is not the only ones with the snazzy Chrysler advertisements that stand proud from Detroit. While we got the Halftime in America ad during the Super Bowl, the U.K. relaunched the Chrysler brand with a spot that was already somewhat familiar to us:
Looks kinda similar right? For the first 17 seconds the commercial recycles footage from its USA counterpart, but then the 300C goes through one small tunnel, and Detroit becomes London!
Football becomes a different sport, and Chrysler gets pronounced with a “Z”.
Not only would the “Imported From Detroit” slogan not hold as much weight in a place like the U.K. where these are actual imported cars, but it also just doesn’t hold true. Chrysler has to say “Different Is What We Do” because they are also importing some odd duck Italian Lancias with Chrysler badges.
It gets slightly more confusing when there are only the re-badged Lancias in the commercial:
So, what exactly do they mean when they say, “Where we’re from”? Are they referring to the American Chrysler name? The Italian Lancia design? Maybe they want to be from Poland where Ypsilon is built alongside the Ford Ka and Fiat 500?
Chrysler’s new ads that try and conquer England are likely to grab some attention. They just might want to figure out where home really is first.
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