A trip to the Lamborghini Factory Museum is a bit overwhelming. There is so much sex on wheels in one small area that it is hard to pay attention to anything else. But for those few who occasionally look at the wall, the rewards are hilarious.
Lamborghini has five promotional signs that are found no other place than their museum. These are artful pictures of everyday life in a sleepy Italian town that lives with one of the world’s most exciting carmakers. These glimpses into a slightly altered view of small town living are all tied under the one unifying theme, “Welcome to Sant’Agata Bolognese. Home of Lamborghini.”
Quick, clever, and utterly amusing.
These homegrown ads need little explanation. They simply and unashamedly show that their life is almost like yours, except supercars are part of the normal. It creates jealousy without bring ego into the equation, which is the best kind of cool.
Even if Lamborghini is showing how casual life can be with vertically opening home gates or a Murciélago replacing a little girl’s doll, they are really just showing off for the tourists. After all, these pictures hanging in the heart of Italy have all their text written in English.